Case study / Fashion Retail
SNEAKERBOX
Transforming Retail Through Digital Excellence
SNEAKERBOX needed more than a store. Across a 5+ year partnership, our team built the Shopify, lifecycle, and operational systems behind a thriving national commerce business and 400% revenue growth.
Services
Shopify Development / Lifecycle Marketing / Consumer Retention / Email Marketing / Conversion Optimization / API Integration
Visit
sneakerbox.ca350%
Increase in Online Revenue
35%
Improvement in AOV
200%
Boost in Email ROI
44%
Customer Retention Growth
The Challenge & Solution
The Task
SNEAKERBOX, as with many brick-and-mortar retailers, faced significant challenges in building a digital commerce solution during the pandemic. With a need to pivot quickly to online sales, they required a comprehensive e-commerce strategy that included Shopify development, lifecycle marketing, and customer retention strategies which have continued to grow and evolve over the years.
- E-Commerce Infrastructure
- Modern Webstore Design
- Lifecycle Marketing Strategy
- Content Planning
Our Comprehensive Solution
After getting SNEAKERBOX's digital platform running, our team built the systems and processes required for long-term success, including Shopify development, lifecycle marketing, and customer retention.
- Custom Shopify Theme Development
- Email Marketing Restructure with Klaviyo
- E-Commerce Image / Creative Asset Planning
- Increasing AOV and Return Customer Rate with sezzle
The Past Few Years
Year 1
SNEAKERBOX relaunched its e-commerce platform with our team, focusing on Shopify development and the first growth systems.
Key Deliverables:
- →Migration of inventory to Shopify
- →Design, build and launch of SNEAKERBOX's first custom Shopify theme
- →Configuration of SNEAKERBOX initial E-Comm processes
Year 2
SNEAKERBOX expanded its lifecycle program with Klaviyo and a more deliberate customer-retention strategy.
Key Deliverables:
- →Email marketing strategy development
- →Custom campaign designs and templates
Year 3
Our team continued to strengthen the SNEAKERBOX stack with additional integrations, including Sezzle payment options.
Key Deliverables:
- →sezzle integration for payment processing
Year 4
Our focus shifted to optimizing SNEAKERBOX's digital business while retaining as much margin as possible - streamlining processes, improving customer experience, negotiating logistics, and building internal tools to ensure long-term success.
Key Deliverables:
- →New Shipping and Logistics partners integrated
- →Further refinement of data collection and use
- →Batched fulfillment, lowering of chargebacks, and improved customer experience
Custom Shopify Theme Development
Our team built a custom Shopify theme around SNEAKERBOX's brand and operational requirements. The experience prioritizes speed, intuitive discovery, and a flexible product system, with custom pagination, dynamic product pages, and carefully integrated third-party tools.
Comprehensive Lifecycle Marketing
Migrating from Mailchimp to a Klaviyo integration, we developed a sophisticated email marketing ecosystem that nurtures customers throughout their entire journey. Alongside thoughtful campaigns, our lifecycle marketing approach has been instrumental in driving repeat purchases and building customer loyalty.
Strategic Payment & Logistics Optimization
We integrated Sezzle to provide flexible payment options, significantly increasing average order value and making premium sneakers and streetwear more accessible. Additionally, our integration of negotiated carrier accounts and custom logistics routing optimizations reduced shipping costs while improving delivery times and customer satisfaction.
Technology & Integration Stack
Platforms powering SNEAKERBOX's success
SNEAKERBOX Digital Transformation
Exceptional Growth & Success
5+ Years of Continuous Results
The long-term partnership has delivered consistent, measurable growth across the business. Custom development, lifecycle strategy, and ongoing optimization work as one system, positioning SNEAKERBOX as a leader in Canada's online sneaker market.
"Working with TAVU LABS has been a game-changer for our business. Our increase in online revenue speaks for itself, but it's their ongoing support and strategic thinking that truly sets them apart."