Case study / Fashion Apparel
HOMME+
Approachable streetwear meets high-fashion
HOMME+ needed a commerce experience with the same restraint and point of view as its apparel. We designed and built a custom Shopify store, then extended the partnership into lifecycle marketing and ongoing digital growth.
Services
Shopify Development / Email Marketing / Conversion Optimization / Lifecycle Marketing
Visit
homme-plus.com2x
Revenue per email recipient
200%
Growth in website visitors
300%
Faster support response times
100%
Improvement in site performance
The Challenge & Solution
The Ask
A webstore and digital experience that matches the quality and care put into HOMME+'s pieces.
- Premium E-Commerce Experience
- Brand-Aligned Digital Presence
- Scalable Growth Infrastructure
- Customer Engagement Strategy
Our Strategic Solution
Our team developed a digital strategy that brought HOMME+'s online experience up to the level of its premium streetwear. The work connected Shopify design, lifecycle marketing, and performance optimization.
- Custom Shopify Theme Development
- Strategic Email Marketing with Klaviyo
- Performance Optimization & Speed Enhancement
- Customer Support Integration with Gorgias
Custom Theme Design
Our team crafted a bespoke Shopify theme around HOMME+'s balance of streetwear and high fashion. Clean typography, a restrained palette, and intuitive navigation give the product room to lead while keeping discovery and conversion effortless.
Performance Optimization
Speed and performance were paramount in creating an e-commerce experience worthy of HOMME+'s premium brand positioning. Our optimization strategy included image compression, code minification, and strategic caching to ensure lightning-fast page loads. The result is a seamless shopping experience that keeps customers engaged and reduces cart abandonment.
Customer Loyalty
Building lasting relationships with HOMME+'s customers was essential for sustainable growth. We implemented a comprehensive loyalty program using Smile.io that rewards repeat purchases, referrals, and social engagement. This strategic approach to customer retention has significantly increased lifetime value and created a community of brand advocates who actively promote HOMME+ within their networks.
Technology & Integration Stack
Platforms powering HOMME+'s success
HOMME+ Digital Experience
A PREMIUM REFRESH
Drives strong conversion via email
The collaboration produced a commerce platform that reflects HOMME+'s premium positioning and a lifecycle program that compounds its value. Design, development, and marketing work together instead of competing for attention.
"TAVU LABS brought our vision to life on our updated webstore - and followed up with a strong email marketing strategy that has driven significant revenue growth. Their team is responsive, knowledgeable, and a pleasure to work with."